RE: An Attempt at Economically Rational Pricing: Time Warner Trial

From: Alex Rubenstein (no email)
Date: Sun Jan 20 2008 - 17:26:13 EST

  • Next message: Mark Newton: "Re: An Attempt at Economically Rational Pricing: Time Warner Trial"

     
    > If we define "customer" to be an average user of the provided service,
    and
    > bandwidth to be transit pipe cost, then no, bandwidth is not the major
    cost
    > of their service. However, if you're advertising an 'unlimited'
    service
    > and want to keep your promises, you can't plan your network around the
    average
    > user -- there will be people who will want to hold you to your
    'unlimited'
    > promise.

    I don't agree again. The heavy usage customer would be included in your
    'average customer base', just as they were in the dialup world. Yes, the
    average user was only for 20 to 30 minutes a day, but you certainly had
    users who logged in once a week, and some who stayed connected 24x7.

    In my experience in selling DSL, while what you count (bytes instead of
    minutes) has changed, the premise has not.

    > If you also call 'bandwidth cost' to include all the
    > infrastructure costs required to provide that unlimited service, then
    yes,
    > "bandwidth cost" would be a pretty major part of that customer's cost.

    I dunno about that. You have to build a network either way, in any
    event. The incremental cost difference between building a network and
    building a bigger network is probably lost in the noise, somewhere
    around advertising, support, or your CEO going to Scores on the
    corporate card.

    Quickly scanning a reasonably sized MSO here in NJ, the numbers are that
    the operational cost of the network (what they call "Techincal and
    Operating", which likely includes support) was around 42% of revenue.

    First, I'd bet their network is not full, or anywhere near full, and
    that to make their dark fiber do 10ge instead of oc48 or whatever it is
    they use would be tiny. I am not saying that having an unlimited product
    would not have an effect on their network, but the answer might be 'who
    cares.'

    > (My point of view is Australia rather than the US, but I don't think
    14Mbps
    > of dedicated transit is $50/month even in the US).

    If it isn't, it will be. And I'd be happy to sell it.


  • Next message: Mark Newton: "Re: An Attempt at Economically Rational Pricing: Time Warner Trial"





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