Re: An Attempt at Economically Rational Pricing: Time Warner Trial

From: Patrick W. Gilmore (no email)
Date: Fri Jan 18 2008 - 15:53:02 EST

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    On Jan 18, 2008, at 3:06 PM, Tomas L. Byrnes wrote:

    > I always find it interesting that people with a telco background keep
    > trying to go back to the ma bell days and ways, even as the telcos
    > themselves are abandoning those models for phone service.

    I am not at all certain that is what is happening.

    > One of the things about usage based pricing in the Internet is that
    > the
    > system doesn't have the facilities to do that built into it by design,
    > so you have to add a lot of equipment and software to do it. This
    > tends
    > to cost more than the incremental revenue, especially when you
    > consider
    > the additional customer service costs and churn (there's always a
    > competitor who pops up offering flat-rate pricing).
    >
    > The problem in the ISP industry isn't lack of usage based pricing.
    > It's
    > that the going rate for basic connectivity was driven below that which
    > is economically sustainable by the ILECs when they engaged in
    > predatory
    > pricing to drive the CLECs out of business in the late 90s. Now that
    > they own the market, they find that, having driven the prices down,
    > they
    > can't raise them, so they are engaging in various subterfuges that are
    > designed to cover up the basic thing they are doing: trying to charge
    > more for the exact same service.

    I disagree.

    Pick a number. Any number. Offer broadband flatrate service at that
    number. I will show you at least 5% of your customer base who is
    either paying an order of magnitude too much, or getting an order of
    magnitude more than they paid for. And usually a lot more than 5%.

    The problem is "flat rate" doesn't work when the thing being offered
    is a shared resource _and_ a single or a few users can use all the
    resources. On phone networks, flat rate kinda works because a single
    phone call is a very tiny fraction of the shared resource. No small
    set of users can harm the rest of the users. (It is still possible
    for a medium set of users to harm the rest, but the danger is low.)
    That is not true for Internet access, unless you plan to go back to
    Kbps speeds. I think that would be less well received than usage-
    based billing.

    IOW: Usage-based billing makes sense commercially, whether you are a
    propeller-head or a bell-head.

    And since Internet providers tend to be for-profit businesses, doing
    what "makes sense commercially" is kinda required.

    Then again, I Am Not An Isp, so what do I know? If you think things
    are out of whack, sounds like a business opportunity to me! You
    should be able to take your superior knowledge and make a killing
    implementing a proper network.

    -- 
    TTFN,
    patrick
    

  • Next message: Randy Bush: "Re: v6 gluelessness"





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