From: Mikael Abrahamsson (no email)
Date: Fri Jan 12 2007 - 23:27:38 EST
On Fri, 12 Jan 2007, Gian Constantine wrote:
> I am pretty sure we are not becoming a VoD world. Linear programming is much
> better for advertisers. I do not think content providers, nor consumers,
> would prefer a VoD only service. A handful of consumers would love it, but
> many would not.
My experience is that when you show people VoD, they like it. A lot of
people won't abandon linear programming because it's easy to just watch
whatever is "on", but if you give them the possibility of watching VoD
(DVD sales of TV series for instance) some will definately start doing
both. Same thing with HDTV, until you show it to people they couldn't care
less, but when you've shown them they do start to get interested.
I have been trying to find out the advertising ARPU for the cable
companies for a prime time TV show in the US, ie how much would I need to
pay them to get the same content but without the advertising, and then add
the cost of VoD delivery. This is purely theoretical, but it would give a
rough indication on what a VoD distribution model might cost the end user
if we were to add that distribution channel. Does anyone know any rough
figures for advertising ARPU per hour on primetime? I'd love to hear it.
-- Mikael Abrahamsson email:
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